wide-dreambeyond

April fool's
Oneplus Landing Page Campaign 

Since the begining, man has looked to the skies and dreamed of exploring the heavens. Like most earth shacking innovations, flight was once considered to be impossible by the masses. Until now...

COMPANY ONEPLUS
THE CHALLENGE

Make users believe on a whole new product release. The Drone DR-1 was one of the limited edition OnePlus products. This Drone wasn't available in the store, but the company produce a limited number of units for  reviewers.

MY ROLE

Web Design / Graphic Designer / Art Direction / Prototype video edition

THE OUTCOME

An outstanding fake campaign. Published on Social media channels, increasing engagement and expectative on the community and media awareness.

Drone DR-1 is here!

Using Digital retouching Software we've create this fake teaser campaign. Community claimed the product, even after we unveiled the truth.

header_april

Published on Social Media and OnePlus Website, where fans would find a fake product, in other words "April fool's"

Solid concepts makes reality

Despites this was a fake campaign, that doesn't mean graphics or conpcet should be fake as well. Here's the explanation and strategy. 

2016 - Copyright OnePlus Company - All Creative Commons reserverd 

Selected Works

KEXPUX Design

OPI ProfessionalsProduct Design

Digital AnalyticsProduct Design

L'egoist CorbeauFont Design

OnePlus POP upGlobal Campaign

OnePlus CountdownVisual Design

OnePlus EurotourProject Management

OnePlus Dash ChargeApparel Design

Snappy Bots - PlatformUX/UI Case Study

Nymph - BrandingProduct Design

Nymph Product DesignPackaging & Labels

MLM Furniture - Product Photography Art Direction