merchandising_tools

OPI Professionals Platform

Designing all-natural cosmetic products

Re-launch OPI PRO as a fresh Channel for the Brand to engage nail professionals. Add Value for our audience With relevant education and pro based product content. Aim to be seen as their key tool, and partner across their professional journey.

Coherence and consistency are our main commitment every time we have to design anything  for Nymph. But also conceptualizing and designing a versatile graphic identity.

Key Business Objectives
- Communicate and lift the brand value
- OPI seen as the education hub for Pro nails content & education.
- Become a valued tool for community
What will set us apart?
OPI Pro will be a personalized experience supporting nail technicians and salon owners across every moment of their journey to transform themselves within the nail industry.
My role
Product Designer / UX research and UI designer

1

Understanding

Business needs, which objetives must accomplish, and how the best scenario should look like on OPI Pro Ecosystem.

2

Users Persona

In based of Quantity and Qualitative data, we've build up 3 main type user persona. Identifying the needs and professional drivers.

3

Modularity approach

We Used key templates to build the experience like lego blocks.

Mapa

4

Interface Design

Educational hub

Selected Works

KEXPUX Design

Digital AnalyticsProduct Design

L'egoist CorbeauFont Design

OnePlus POP upGlobal Campaign

OnePlus CountdownVisual Design

OnePlus EurotourProject Management

OnePlus Dash ChargeApparel Design

Snappy Bots - PlatformUX/UI Case Study

Nymph - BrandingProduct Design

Nymph Product DesignPackaging & Labels

MLM Furniture - Product Photography Art Direction